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Cookie Policy

This Cookie Policy applies to the website (the “Website”) and describes how Multicolore / Piknic Électronik ("we", "us", "our") processes the information collected about you when you browse the Site and how you can manage your preferences. In this Cookie Policy, the term "Cookie" or "Cookies" encompasses other industry standard technologies, including pixels, Locally Shared Objects, Flash cookies, web beacons, web bugs, device fingerprinting, or hidden identifiers.

What is a Cookie?

A Cookie is an alphanumeric online identifier that is stored on your computer, tablet or mobile device ("Device") when you browse the Website. It allows us to collect information about you and track your use of the Website. Doing so allows us to improve Website performance, fulfill your requests related to the Website, remember your Website preferences / settings, optimize your user experience on the Website, personalize the services and content on the Website, as well as to deliver personalized advertisements tailored to your interests, in accordance with applicable legislation.

Why Do We Use Cookies?

Cookies allow us to improve your browsing experience by remembering the pages of our Website that you have already visited and, in some cases, by saving your preferences to personalize your next visit.

We set Cookies on your Device for the following purposes:

  • To enhance your browsing experience and help you quickly access the information you seek

  • To allow our Website to personalize your subsequent visits

  • To analyze Website audience

  • To deliver personalized advertisements

What Types of Cookies Do We Use?

When you browse the Website, different types of Cookies are saved on your device.

Below is more information about Cookies.

First Party Cookies vs. Third Party Cookies

A first-party Cookie is a Cookie set by us on your device, while a third-party Cookie is a Cookie set by another organisation (such as one of our partners). The Website contains third-party content as well as links to third-party websites, locations, platforms and services (“Third Party Services”). In addition, our Website contains Cookies managed by third parties. For example, we use third-party analytics services such as Impression Reporting, Google Analytics Demographics and Interest Reporting, as well as other integrated services which require Google Analytics to collect information via Cookies.

Similarly, advertising services, advertisers, and other third parties may use Cookies on our Website and Third-Party Services to track your activity across different services and over time, and thus personalize advertisements based on your activities, which may include, but are not limited to, delivering an advertisement on a Third-Party Service or a third-party device after you have left the Website (“Personalized Advertising”).

Session Cookies vs. Persistent Cookies

A session Cookie is a Cookie that is temporarily set on your device; it appears when you access the Website and disappears when you close your web browser.

A persistent Cookie is a Cookie that is stored on your device for a specified period of time, allowing us to remember your preferences for subsequent visits.

Strictly Necessary Cookies

These Cookies are essential for your Website navigation and for the proper functioning of the Website. They enable you to use Website features and services. For example, these Cookies help us remember the screen resolution of your Device.

They are also essential to allow you to access secure areas of the Website.

Here is a list of the strictly necessary Cookies currently used on the Website.

Performance Cookies

These Cookies collect information about your use of the Website. For example, they identify the pages you visit most and track any error messages you receive while browsing the Website.

Here is a list of the main performance Cookies currently used on the Website.

Functionality Cookies

These Cookies are required to remember the choices you make when browsing the Website, such as your language preference. They also identify the region from which you are browsing the Website.

Here is a list of the main functionality Cookies currently used on the Website.

Personalized Advertising and Retargeting Cookies

These Cookies collect information about your behavior on the Website. They are used to personalize advertising according to your interests. These can be first-party Cookies or third-party Cookies. These Cookies are persistent Cookies; they will therefore remain stored on your Device for the period determined in the Cookie.

The list of personalized advertising Cookies is available here.

Audience Measurement Cookies

As previously mentioned, our Website uses Google Analytics Cookies to measure and track Website performance and allow us to optimize your online experience. You may find more details about these Cookies here.

If you do not want Google Analytics to track your activities on our Website or across other websites, please opt out by visiting the following link:

Google Analytics Opt-out

Social Media Plugins

Our Website uses various social media plugins provided by most important social media platforms (e.g., Facebook, Instagram, YouTube and Twitter) to allow you to interact with us on these platforms (by clicking “Like” on our website, sharing posts from our Website, etc.).

By browsing the Website, your browsing data may be transferred directly to the relevant social media platform, even without direct interaction on your part, due to the mere presence of the buttons on our Website. We do not have control over these Cookies. Please refer to the privacy policy of each of these social media platforms to learn more about how these Cookies work.

You may also choose to give us permission to access information about you from these social media platforms (e.g., by logging in through networks such as Facebook, Twitter, YouTube, Instagram, Tumblr and Snapchat).When you do so, you allow us to collect information based on your settings on those platforms and in accordance with the privacy policies of those Third-Party Services. It is your responsibility to control your settings and to read and understand those privacy policies. Please note, however, that your privacy settings on these Third-Party Services do not apply to the information that we collect and/or process. Information processing carried out using information we collect through these Third-Party Services are governed by this Cookie Policy and our Privacy Policy. If you publicly reference our Website on a Third-Party Service (e.g., using a hashtag associated with us in a social media post or tweet), we may use your reference on or in connection to our Website.

How Can I Manage My Cookie Preferences?

You may set your browser to disable Cookies, including those related to our services. However, it is important to remember that some features of the Website may not function properly if Cookies are disabled. Cookies allow you to get the most out of our Website features. We therefore recommend that you keep them enabled.

Below are instructions to configure your Cookie preferences on popular web browsers:

  • For Internet Explorer (9, 10, 11), select:

  • Tools

  • Internet options

  • Privacy

  • Select your preference

  • For Chrome, select:
    • Settings

    • Show advanced options

    • Privacy

    • Select your preference

  • For Mozilla Firefox, select:
    • "Tools" menu

    • Options

    • "Privacy" tab

    • Select your preference

  • For Safari, select:
    • Preferences

    • Privacy

    • Select your preference

You may also use the help function in your browser's toolbar to block your browser from accepting new Cookies, to send you a notification as soon as a new Cookie is set or to turn off Cookies completely.

You can exercise certain rights regarding personalized internet-based advertising. Some advertisers and providers of advertising-related services, as well as some of our partners, are part of the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. To learn more about how to exercise certain choices regarding internet-based advertising, visit http://www.aboutads.info/choices.

Some of these companies may also be members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and how you can opt out of personalized advertising, visit http://www.networkadvertising.org/choices.

Please note, however, that while you may be able to opt out of certain kinds of personalized advertisements, you may still continue to receive or see other types of ads. Your opt-out means that those selected members will no longer be able to deliver personalized advertising to you, but it does not mean that you will no longer receive any targeted content and/or advertising (e.g. from other advertising networks or general ads not targeted to your interests). We are not responsible for the effectiveness or compliance of third-party opt-out options or programs, nor for validating the accuracy of their statements regarding such programs.

Contact Us

All inquiries about our Cookie Policy may be directed to info@piknicelectronik.com or by mail to the attention of the Legal Services Department.

Multicolore
6600 Hutchison
Outremont (Québec), H2V 4E1
Canada



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